Making software licensing work is as much about solid business integration as it is about technology. As a software publisher, maximizing profitability hinges significantly on how well your licensing integrates with your established and future business processes. A software licensing solution has the power to simplify many manual, time-consuming tasks associated with software purchasing, fulfillment, customer service, sales, and marketing. In addition to improving internal operations, these efforts have a significant impact on the quality of the end-user experience.
Simplified Software Licensing Solutions
When fully integrated with a software publisher’s back office systems including but not limited to CRM, ERP, and billing systems, the entitlement management of a licensing system can improve, and in most cases automate the following tasks:
- Software License & entitlement generation
- License & entitlement delivery
- Product(service) activation(authorization)
- Ongoing usage tracking
- License or service agreement renewal and upgrade processes
- End-user compliance reporting
- Reporting for business intelligence
Realizing the full potential of a licensing system is not simple. It requires the implementation of flexible licensing and entitlement management solutions that offer out-of-the box integration with industry standard back office systems and licensing system agnostic design. From an implementation perspective, it requires involvement of multiple stakeholders across the organization from product management and engineering to operations, and even sales. It requires a vision, a plan, understanding of best practices, attention to detail, managed execution, and constant optimization.
Software License Operations with Sentinel Software Monetization Solutions
SafeNet offer’s software publishers with both the technology and the business process know-how to design, implement, and manage a software licensing system that not ensures end-user compliance, but also improves business operations company-wide.
Sentinel EMS is the industry’s only SAP certified software entitlement management solution. Designed to integrate with any commercial or homegrown license enforcement system, Sentinel EMS provides role-based, centralized management of all tasks associated with licensing from packaging, to delivery and activation, through customer tracking and management. Try Sentinel EMS for FREE.
SafeNet also offers a full suite of consulting and implementation services to help you define, align, customize and deliver a licensing strategy that meets the business objectives and operational processes unique to your organization. SafeNet’s team of Software Licensing Tracking Consultants have been trusted by the world’s largest software and technology vendors to define, design, and deliver some of the industry’s most sophisticated licensing ecosystems.
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